soft power

소프트 파워와 엮는 건 뭔가 다르지 않느냐는 생각이 들어서 위키를 찾아봤지만 이미 그 글은 사라졌으니 이젠 아무 상관 없엉 나 혼자 술 마실꺼양

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Power is the ability to influence the behavior of others to get the outcomes you want and there are several ways one can achieve this: you can coerce them with threats; you can induce them with payments; or you can attract and co-opt them to want what you want. This soft power- getting others to want the outcomes you want- co-opts people rather than coerces them.^[3] It can be contrasted with 'hard power', which is the use of coercion and payment. Soft power can be wielded not just by states but also by all actors in international politics, such as NGOs or international institutions.^[4] It is also considered the "second face of power" that indirectly allows you to obtain the outcomes you want.

"a country may obtain the outcomes it wants in world politics because other countries – admiring its values, emulating its example, aspiring to its level of prosperity and openness – want to follow it. In this sense, it is also important to set the agenda and attract others in world politics, and not only to force them to change by threatening military force or economic sanctions. This soft power – getting others to want the outcomes that you want – co-opts people rather than coerces them."