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Today they revealed it. It is a 5-million-dollar esports plan.
As I have speculated a while ago, the whole thing is indeed mostly about Heroes of Kingdoms.
But the good thing is that there will be a "top SC2 tournament" in the end of the year. Another good news is that 5 million dollars are not the cap. They said they are going to add more in the future.
Their principle is a bottom-up approach that supports the grassroot pros, organizations, and fans. So they call it the The Operation 'Bread'.
Although most of the plans are about Heroes of Kingdoms, they have some good ideas about how to support esports players (with NetEase's richness, yes).
So the plan includes:
1, SC2, Heroes of Kingdoms, War3, and Dota1's top tournaments in the end of the year.
2, Give monthly salary to players based on their ranking in the ladder. (Including SC2, Heroes of Kingdoms, and other NetEase's esports products [unconfirmed]). They use the word "salary" to mean that the money is giving out routinely, like a monthly salary.
3, Self-registered tournament system. Everyone can start a tournament. You only need to have detailed plan, players, and organizers. And then NetEase will give you money to do it. Of course, your plan needs to be approved. The annual amount for this is $1,600,000 dollars. For example, if you have a Ro32 amateur league, NetEase will give you $245 dollars. The amount of money is based on your number of players, level of competition, the smoothness of your tournament organization ability. To do this, you need to use NetEase's decided registration system. They say the system is very easy to use and automatic for creating your own tournament. This will be online in November. (Don't know if it is only Heroes of Kingdoms).
4, More college and PC bang events.
5, Inside Heroes of Kingdoms, higher level players can monetize themselves (within the game). So if you want to play with them, or get coaching from them, you can pay them to do so inside the game.
Self-registered tournament system.
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