Indeed, future research can explore the role of time proximity on consumption
of items in another store and a different category.
We would
predict that healthy sampling can increase consumption of foods in another
store and in a
different category, as long as there is time proximity.
That is, because the increase
in appetite depends on
consumers’ inferences, it may be relatively
short lived, such that a grocery store that gives consumers healthy food when they enter
the store might experience a boost in consumer
purchases from that store more than from a subsequent one.
누나가 저한테 이거 해석이 안된다고 보냈는데
저도 잘 모르겠네요;;